The campaign for a Diamond-Free Oscars is asking you to be part of the movement working to end the trade in all blood diamonds.

We call on Hollywood not to allow the Oscars to be used by jewellery companies to promote an industry that continues to be enveloped by bloodshed and violence.

#DiamondFreeOscars  #BloodDiamonds

The call What you can do

The call

As Hollywood stars rallied to say Time’s Up for abusers many of them wore diamonds worth millions of dollars.  By doing so they were unwittingly helping to whitewash and glamorize an industry that funds human rights abuses against less fortunate and more vulnerable men, women and children.

The repeated refusal of the jewellery industry to ban diamonds that fund regimes guilty of grievous human rights violations has undermined international efforts to end the trade in ALL blood diamonds and not just those blood diamonds that fund rebel violence.


The campaign for Diamond-Free Oscars is asking you to be part of the movement working to end the trade in all blood diamonds by calling on Hollywood not to allow the 2018 Oscars to be used by jewellery companies to promote an industry that continues to be enveloped by bloodshed and violence.

We call for a #DiamondFreeOscars.

End the #BloodDiamonds trade now.

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What you can do

  • Share this website with family and friends and ask them to do the same.
  • Share on social media using the hashtag #diamondfreeoscars.
  • Share it with your favorite celebrities and ask them to support the campaign to ban all blood diamonds.

We need your help to ask celebrities to stand up for human rights.

Using social media we can bring this scandal to the attention of Hollywood stars who are used by jewellery companies to promote a clean image for what is still a blood-soaked industry.

Through advertising and product placement Hollywood helped make the diamond industry – and it can also help break the blood diamond industry.

Keeping diamonds off the red carpet will send a powerful message to the world that the trade in blood diamonds MUST STOP NOW.

See campaign Press Statement >


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The conflict-free scam

The charade of the Kimberley Process

The Kimberley Process (KP) regulations governing the world diamond industry only ban “conflict diamonds”, which are narrowly defined as:

“rough diamonds used by rebel groups or their allies to finance conflict aimed at undermining legitimate governments.”

Other blood diamonds, such as those linked to human rights violations by government forces, are not banned – and it is these diamonds which contaminate the market by being labelled “conflict-free”.

Jewellers loudly proclaim that “conflict diamonds” account for less than 1% of the market, but they hide the fact that diamonds which fund rogue regimes account for one-fifth of the market share in value terms.

The 2017 round of Kimberley Process Certification Scheme again failed to widen the definition of “conflict diamonds”, as called for by many civil society activists and NGOs.

In December 2017, IMPACT (formerly Partnership Africa Canada) became the latest NGO to withdraw from the KP. In a statement IMPACT said:

“The KP definition of ‘conflict diamonds’ is limited to only those [diamonds] used by rebel groups to finance their activities to overthrow governments, and remains silent on abuses perpetrated by governments themselves or private security firms.”

Since the KP began in 2003, Impact, Global Witness, International Alert, Fatal Transactions and Ian Smillie, a key architect of the scheme, have all withdrawn from the KP over its refusal to amend the definition of a “conflict diamond”. 

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Rogue regimes rule


In 2011, when the Kimberley Process (KP) certified diamonds linked to the killing of over 200 diamond miners by security forces in Zimbabwe, a key participant NGO, Global Witness, withdrew from the KP scheme stating:

“the KP’s refusal to evolve and address the clear links between diamonds, violence and tyranny has rendered it increasingly outdated.”


Also in 2011, the award-winning author and journalist, Rafael Marques de Morais, exposed hundreds of cases of murder, torture, mutilation, rape and corruption linked to the diamond industry.

His book Blood Diamonds: Corruption and Torture in Angola documented the link between generals in the Angolan military and government ministers, shareholders in mining companies and security companies that have committed atrocities in the diamond mining district of Lundas. (more…)


In 2015, the World Diamond Council proposed reforms that would broaden the definition of a “conflict diamond” to ban diamonds from “countries who flout human rights laws not just in mining areas but also in diamond trading centers” – but this proposal was blocked by Israel as it would be “disastrous…especially to Israel”.

Israel is the single biggest net beneficiary of the global diamond industry with net exports of $11 billion in 2104 – far higher than any African diamond-producing countries. (more…)

The cover-up

A bogus system of warranties

The World Diamond Council (WDC) was established to represent all sectors of the diamond industry, from mine to market, in the Kimberley Process (KP). According to the WDC website “it was the industry that provided the blueprint for the certification system.”

As the KP only regulates the trade in rough diamonds, the WDC introduced a System of Warranties (SOW) that purports to extend the remit of the KP to cut and polished diamonds. It does this by the simple inclusion of a statement on invoices indicating that the seller believes the diamonds are conflict-free.

Although this does not change the KP in any way, jewellers use the SOW to claim KP-compliant diamonds “conflict-free” even though a significant percentage of these diamonds fund regimes guilty of serious human rights violations.

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Compounding the cover-up the World Diamond Council created a website called Diamond Facts which paints a very one-sided and utterly misleading picture of the diamond industry. Keeping the focus on “conflict diamonds” it fails to mention that other blood diamonds remain fully legal.

Extolling the social benefits certain African countries derive from diamond revenue, the Diamond Facts site fails to mention that rich western countries gain most from the diamond industry, particularly Israel, the single biggest net beneficiary of the global diamond trade. (more…)

(Ir)Responsible Jewellery Council

The Responsible Jewellery Council (RJC) was set up by leading companies and organisations in the diamond and jewellery industry to create their own standards and certification system.

However, the RJC Codes Of Practices employs the Kimberley Process (KP) and WDC’s  bogus System of Warranties (SOW) as the benchmark for ethical diamonds.

As long as a company can demonstrate their diamonds are in compliance with the KP and the SOW, RJC auditors will grant accreditation even if the diamonds have funded grievous human rights violations by government forces.  

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